How to generate organic traffic?

A company website should not only be attractively designed but also be well-positioned in terms of SEO. We tell you how to optimize your content for search engines and generate (more) organic traffic.

SEO (Search Engine Optimization) is about increasing the quality and quantity of web traffic. So that your website ranks as high as possible in the respective search results, take the time to internalize the “do’s” and “don’ts” of search engine optimization. SEO best practices are also subject to changing times – but there are also some unchangeable fundamentals.

A distinction is made between technical and content-related SEO measures – both are equally important. Startups, and small and medium-sized companies do not always have the budget to employ or consult expensive internal or external specialists, particularly in crisis times. This can make sense in principle, but there are a few things you can do yourself.

We’ll give you some basic SEO tips to help you generate (more) organic traffic with your content.

Analytics tools

The prerequisite for setting up an SEO campaign at all is the integration of appropriate analytics tools into your website. You will only be able to use your website data to adapt your content to your visitors’ preferences on this basis if you use tools such as Google Analytics or Google Search Console.

The integration of these tools is also essential to analyze sudden drops or jumps in traffic. For example, if Google changes its search algorithm, you can see its impact on your site.

The right keywords

Blog posts and articles should contain keywords and be designed to rank for them. However, it is not only important to define the main keyword: synonyms or meaningful keyword combinations should also be included. For example, if you want to set up an article on the subject of SEO, “Search Engine Optimization” would be synonyms, while “SEO Tips for Beginners” would be a search engine-relevant keyword combination.

It is also important that the keywords you choose also correlate with the interests of your core readership. Filling a topic just because the keyword has a high search volume is generally not wrong, but you should weigh up whether the topic also fits your page well in terms of content. In the case of particularly popular topics, it is also necessary to reconsider whether the competition from “mainstream” sites will be so great that a good search engine ranking is excluded from the outset.

Don’t be tempted by particularly popular keywords or keyword combinations: the trick is to strike the right balance between search volume and competition expectations. Keyword tools help on the one hand, and experience takes hold overtime on the other. Under certain circumstances, an article with a “smaller” keyword will ultimately bring more organic traffic because the topic is better suited to your target group and is clicked more often.

Brevity is the soul of wit

If your website has articles or blog posts, your headlines are critical to search engine optimization. If possible, these should be designed in such a way that they reflect user search queries as accurately as possible. To stay with the example of SEO: A user who wants to know how he generates organic traffic will probably enter “generate organic traffic” in the Google search box rather than “how do I increase the number of hits on my website?”

If this approach is difficult or impossible, get creative: get inspiration from the competition and use keyword tools. Under no circumstances should you use headings as an opportunity to string together keywords senselessly – headings that don’t make sense are that web Traffic anything but beneficial (more on this under Don’ts).

Links are key

To further optimize your online content, you should provide it with links to relevant internal and external content. A healthy mix of references in each post will help you build sustainable Google “credibility.”

Search query analysis

One analytic tool that can significantly fuel your website efforts is the Google Search Console. With its help, you can understand which search queries the users came to your site and take appropriate measures to further fuel visitors’ flow.

Determine the Data; for example, if a particularly large number of visitors come to your website via a very specific search term, it may be worthwhile to produce additional content on this topic or related secondary topics.

Navigation optimization

One of the most important technical SEO measures is to optimize the navigation of your website. To do this, create a simple sitemap and use a breadcrumb trail so that your users can orient themselves at any time.

SSL compulsory

The integration of an SSL certificate is also one of the technical measures of search engine optimization. It is a relatively simple step – but a mandatory one to achieve good results in the search engines. Numerous free services are available to integrate such an SSL certificate, one of the most popular is Cloudflare. The provider of your website can usually also help here.

Bug crawling

With the help of a web crawler (e.g., DeepCrawl, BeamUsUp, or Moz), you can examine your page for problems and errors that could undermine your SEO efforts. This includes broken links, for example.